Scott,

Pre-branded is more intuitive than pre-awarness. Thanks for clearing this up.

Good to have you back.

I wonder if the guy wrote "pre-awareness" because he thought you might not know what "branded" means.

Heh. In attempting to be clear, he obfuscated himself.

But movies aren't improving in quality. Except Superhero movies. The bigger box office is being caused by phenomenon like Avatar, The Dark Knight, Harry Potter. Twilight.
I wouldn't call it pre-awareness but catering to the audience instead of the readers and execs.

[...] to see the majority of the content I prefer on Netflix than at the local cineplex, where “pre-awareness” is now a prerequisite for screening, viewing, and evaluating content. And at this point, [...]