Scott, I'll make it easy on ya. I'll have what you're having.

Zombieland: The Perilous Search for a Twinkie.

One thing that's great about branding is that it's seldom an exclusive relationship - the studio simply cannot guarantee enough business for the brand holder to sign an exclusive deal. What that means for us is that we should feel free to include a specific brand if there is a reason to do it. If there isn't, create one. The P only drinks Ying Ling beer because he's from Pennsylvania, only drives a Ford because his uncle works there, etc. Backstory helps.

How are films getting more expensive? Seems like an excuse to get brand money at all costs.

Life becomes more like a Simpsons episode every day.