Makes sense. I'm always stunned when I go to a movie theatre to see a specific movie and young teens show up in a pack and say "So, which movie you want to see?"

I guess growing up in a town with only a single-screen theatre makes me assume you always should know which movie you're going to see before you arrive at the theatre.

I disagree with the assumption that because frequent moviegoers pay to see so many movies that they don't want them to be better.

I am a frequent moviegoer. I enjoy blockbuster entertainment. But I still think the overwhelming majority of what Hollywood produces is garbage.

Avatar is James Cameron's worst movie. And I enjoyed it. It is just a step down from everything else he has done. This is the heart of the problem. Our top filmmakers are settling.

I think the lack of quality has a lot more to do with the globalization of the American film market and the fact that movie studios are now tiny fractions of giant corporate entities than any other factor. James Cameron can justify Avatar being a sci-fi rehash by showing box office receipts. The bottom dollar is all that matters. Not my opinion. Not the fact, that the movie COULD have been better.

I go to movies regardless. I still want quality.

If my money is really 50% of movie revenue, why doesn't the QUALITY of movies reflect my tastes? Or at least 50% of them.

Today's movies aren't made with any single person in mind. And that's really the problem. They are made for a huge homogenized melting pot of "average people."

The sad thing movies that are made for their specific niche audience with a high degree of quality and competency, they are able to transcend their niche into a much larger mainstream audience.

Look at THE DARK KNIGHT. Look at TITANIC. Look at DIE HARD. Look at PIRATES OF THE CARIBBEAN. Look at DANCES WITH WOLVES. Look at TERMINATOR 2.

Quality results in box office. The problem is that we are quality starved. We are so accustomed to being forcefed PG-13-all audience dumbed down material that our tastebuds get excited at the slightest hint of something that isn't completely bland.

So who is this 10% of our population. Is there a commonality to these 10%? Are they all teens? Are they mostly under 30? Are they mostly without children? Are they people who have no lives and they sit in movie theatres all day?

It might turn out that that 10% is the fan base to movie, just like some percentage of the population is the fan base to music, and makes up a majority of music's audience, and some percentage of the population still reads fiction and makes up a majority of the book buying audience.

But that 10% is different for each form of entertainment.

What or who is the typical film fan? Is it a specific demographic or a cross section of the population?