Archie at 2010-02-21 16:09:35:

It's Summit Entertainment and it's marketed for teenage girls who really do like to know everything up front. If they like the mini-movie they'll pay to see the full length version.

305Writer at 2010-02-21 17:54:50:

Lorenzo is a 3000 year old vampire, they macguffined, the trailer a bit.

They cut out the part when she see's him they embrace and he bites the hell out of her.

We can all dream.

The Bitter Script Reader at 2010-02-21 18:29:00:

I posted these quotes on my blog several months back, but they bear repeating:

Roger Ebert on trailers:

"Trailers use exactly the same principle as supermarket demonstrations that supply a sample of cheese on a toothpick. Once you eat it, you know exactly how the cheese will taste. All you lack is having eaten the whole cheese."

Which reminds me of this Robert Zemeckis quote:

"We know from studying the marketing of movies, people really want to know exactly every thing that they are going to see before they go see the movie. It's just one of those things. To me, being a movie lover and film student and a film scholar and a director, I don't. What I relate it to is McDonald's. The reason McDonald's is a tremendous success is that you don't have any surprises. You know exactly what it is going to taste like. Everybody knows the menu."

Sigh.

Carlos M. Hernandez at 2010-02-21 19:35:02:

I guess in some ways I'm similar. I really want to see Shutter Island, but I refuse to until I read the book. So, I'm reading the book now and I'll walk into the theater and know the twist right off the bat.

The major difference, I guess, is that I'm mostly interested in seeing how the script is adapted from the book. The story is no longer relevant at that point.