Wow, maybe I should have just shot myself before deciding to pursue this career.

One thing I can note about marketing is that the Internet has changed it forever. The most notable one sheet I can remember (Evan Almighty) made me NOT want to see it.

Nowadays you have one stop marketing with sites like YouTube, Facebook, etc. so you can spend a lot less (relatively, in my knowledge of it) by putting trailers up with one sheets. You can even target demographics based on the time of day so if you want to market to 18-25 you choose one time slot but 25-45 will get another. That means you don't "over-market" which I see all the time with print ads, but even theaters are buying less print ads, they are relying on their web sites.

All of that is not to say that the good movie part isn't required but at least the marketing bill can go down. Maybe.

Good advice for sure.

I think a lot of screenwriters (including me) would be wise to really think through some of the marketing considerations before writing word one of their script.

I think, too, all the noise in the market place means that films need to be made on smaller budgets and for smaller niches.

Marketing blitzes for tent-pole movies have driven up the price of marketing a movie.

The larger the production budget, then the smaller percentage the marketing budget is for the film.

Problem is that the minimum marketing budget is now high enough to equal a small film's budget.

That trailer is garbage.

Salesmen are supposed to be able to sell refrigerators to Eskimos! What happened to this mentality?

There's a horde of fake trailers on the web that make WELL KNOWN movies look like they are a completely different genre than we already know. They make us think, "Hell yeah, I want to see Titanic as a thriller."

There's too much talent out there -- There's no excuse for shitty trailers. Especially, when you DO have the luxury of superb actors.

I see the high price tag on today's advertising. I don't see the value. That's a bigger issue imo.

Yeah I'm with James on that one. Definitely a weak trailer. Could be a great movie, but the trailer made it seem subpar.