On a weekend like this I think you look for the longest movie out there and pray to God the theater has great air conditioning.

Hey Scott, there's an idea for a thread - off kgmadman's point re: aircon..."What does your perfect cinema look like?" Massive recliner chairs, of course (they are getting better though). 360 surround screen. Seats that move in an action movie. A cinema that's five steps away from my house. My personal house seats available at all times. Seats that eject moviegoers who...text, laugh in the not funny bits, crumple icecream wrappers in the quiet bits...

I'm dreaming.

Very surprised to see how well this sequel did in its first weekend. With no notable names attached and the "high concept" idea behind the franchise now arguably becoming... well, overplayed... I wonder how much of an impact the fairly new strategy of using 3D as a marketing tool has had on the surprising ticket sales for The Final Destination.

If anyone remembers, the 3D marketing gimmick worked for My Bloody Valentine as well.

Do you think with these unexpected Box Office results for these two films, that more action/thrillers will adopt this 3D marketing technique to up their chances at pulling in the thrill-seeking teen niche?

Would many of the viewers that paid for tickets have actually done so if there was no 3D aspect to those films? I personally don't believe so. I think they may have been looking at considerably lower BO numbers.