dockane at 2015-12-04 16:18:29:
And, then, of course, there's the indisputable power of music when it comes to visual storytelling ... what's great about it's use in this ad is the lyric doubling as a storytelling device!
Watch how perfectly the editing works with the musical crescendo as the horse takes the leap. To me, without the song, it's not nearly as powerful. Watch it without sound and you can really feel it. ;-)
Great share, Scott.