James at 2009-04-21 16:23:00:
If that pitch was "Lions Tigers and Bears" -- it was a comic book that came out in 2004-ish.
I think the visual nature of comic books and what it takes for Image to pick up a new title, gives these stories an added advantage in terms of merchandising over say, just a screenplay.
I have to imagine that "Where the Wild Things Are" looking incredible also has a lot to do with the interest in "Lions, Tigers, and Bears."