Markham Cook at 2015-07-13 15:09:25:
Maybe someone has already commented on this, but here goes anyway...
One interesting thing about this opening is the way it reads and plays theoretically, and the way it plays in the theatre. When you read the script (and if you imagine watching the movie without knowing anything about it) it's crystal clear that the intent is to give you a big story turn when Whip appears with his uniform on. In the opening, when he's drunk and doing coke we don't know he's a pilot. Even when Trina says "our flight's at 9" the natural assumption is they're passengers. And then BANG, cut to Whip walking up to the plane, still drunk and coked up, being greeted by Trina in her attendant's uniform. What a great moment. And it was, if you read the script cold - it made you sit up in your seat.
But it couldn't play in the movie, because there was no way of doing a publicity campaign without giving away the fact that Denzel Washington was playing a pilot. So all through that first scene with Whip you already know he's a pilot and it plays completely differently. This isn't a complaint about the publicity - that trailer was one of the greats, and the central reason I went to see the movie. But when you write a great character intro like that - where you hide some major part of your main character only to reveal it in the next scene - you have to keep in mind that it might help sell the script, but it's not going to play that way on the screen - and it's nobody's fault. Everyone's doing their job right.
There are, of course, other cases when the job is done just plain wrong...
Chris McQuarrie tells a great, great story about how the original "Usual Suspects" campaign was a poster that said "Who is Keyser Soze?" and he wanted to KILL the publicity department, because the whole trick of the movie is to keep the audience from asking that question until as late as possible. Fortunately, he said, the budget for publicity was only about ten cents, so no one ever saw it.