Looks like a good business model to me. The market for DVD (and whatever comes after) is just getting stronger. What’s the average ratio of viewers watching a movie at home vs going to theater these days? I can’t speak for everyone but I see most of my movies while sitting on my own comfortable couch. Hollywood can’t afford to keep up with the demand by making movies that cost in excess of 150 million dollars each. There’s room in the market for a clever distributor/producer that offers decent quality “popcorn” movies to a large hungry audience.

Mike, you are absolutely correct.

As J. Paul Getty wrote, "The man who comes up with a means for doing or producing almost anything better, faster or more economically has his future and his fortune at his fingertips."