As I've said before and will continue to say: This blog is my film school -- plus a few books here and there, scripts from the Internet, yada yada yada. I think I actually speak for a lot of people in this sense. I can't imagine how many people read this blog who haven't had a formal education in screenwriting who basically get a similar education as those who pay tens of thousands. Not in any way trying to knock higher education -- just trying to explain how incredibly useful this blog is. I'm glad you made this post, Scott, as I've always sort of wondered about these things -- mostly two things really. Those being: -- I don't comprehend how you're capable of getting up nearly seven posts per day... while teaching part time... still writing scripts... and maintaining a personal life. It really does not compute for me. I like a challenge just as much as the next guy, but I'll be damned if anybody can convince me you aren't a super-educational cyborg from the future. -- I also can't understand how you don't advertize. Trust me, as someone who holds advertizing as the bane of my existence, I respect the living hell out of anybody who refuses to advertize. But you get a crap ton of traffic, which in turn equates to a crap ton of money (at least in terms of websites). As a website owner myself, all I have to say is, props. Respect. Really, truly. That's impressive. And if you ever do decide to advertize, I'll be the first to congratulate you, as you've earned it a million times over.

Thanks, Kalen. Re advertising: I've been approached in the past about it, but I don't feel comfortable doing it. Just seems smarmy. Perhaps it's an overreaction to some online screenwriting sites that come across as little more than sales tools. The one thing I have been considering for some time, just haven't had the time to focus on it, is writing some screenwriting books. But even there, I want to be careful. As you know, there are so many titles already out there, most of them of the How To type. I'm thinking of different ways to approach screenwriting theory and practice as I sort through all the content I've written over the years. Heck, just considering all the lectures I've written for Screenwriting Master Class courses is over 600 pages of content. Then my various blog series. But for now, I spend my official writing time on movie projects. Thanks for your comments. Glad you found the site. Spread the word, would you? When I was in Austin, I was pleased to see how many people follow the blog, but also surprised at the number of folks who hadn't heard of it. I would have thought just about everyone who's traveled in the online screenwriting world would have stumbled across the site, but evidently not.

Yeah, it's tough to say. I was online for probably a year reading different screenwriting sites before I stumbled across this one, which then promptly cancelled out most of the other ones. That's just how helpful it is. My two cents on how to expand blog awareness: Social media. That's it. Facebook, Twitter, Google Plus, all that stuff. The most successful blogs I know are run by guys who are all over social media 24-7. Of course, that's not for everyone. But if you're looking to try and expand your audience, going viral is the way to do it. SEO helps too but I think more people are learning about sites through word of mouth on social media these days as a opposed to exercising search engines. As for the book, I would strongly encourage you to do it -- if of course you ever have the time and desire. You have so much information both in your mind and, as you mention, in your archives and notes as well. There's got to be a book in there somewhere. I'm actually going through a screenwriting book phase right now (hence my encouragement for you to write one), reading as many as I can. There's lots of repetition and overlap, mostly in regards to structure, as you put it, the "How To" stuff. So I'd agree -- stay away from that. I think more than anything people like to learn from others who've been there before. You've been in the business for 30 years. I'm sure you have all sorts of interesting stories and bits of advice to relay. Something along the lines of On Writing by Stephen King -- a half memoir, half advice type of thin might work. Whatever you do, you should find something you think you're really good at, something that's different from everyone else -- for Blake Snyder is was a beat sheet, for Karl Iglesias it's audience emotion, for Paul Gulino it's sequences -- and focus on that. A quick Google search shows no results for screenwriting memoirs, though I'm sure some books incorporate more memories into them than others. Perhaps something along the lines of, "Fade In: A screenwriting memoir." There ya go Scott! You give ideas to us, now I give one to you. :)

Thanks for the advice, Kalen. I'm not actually looking to expand awareness per se. The site gets about 1.2M unique views per year and 2.5M page views. Seems pretty healthy to me. That said, I do think the focus here on character based screenwriting and getting people to use archetypes as story development tools can be a corrective to many of the screenplay structure formulas floating around, all of which pretty much focus on plot while paying scant attention to the emotional and psychological life of Story. I do feel pretty 'evangelical' about promoting those ideas, so that's more of my impetus than mere site traffic. As it is, I'm quite active on Twitter. I just don't like Facebook. I'm on Google Plus, but have never understood it. I'll keep doing what I've been doing and hope to continue to contribute however I can to the online conversation about the craft.