Basically, Pavlovian regression.

Certainly true, Jon. However don't you think repetition works on multiple levels? Instinctual, intellectual, emotional, etc?

Yes it all works. That is the problem. Everything you say is true. Everything in the video is true. Especially the statement that even respected composers were passed over in favor of repetition. So you're implying that quality can be ignored for making the sale. Ironically I think work that breaks the mold is actually more marketable, though execs won't market it. Money is for exchange, a medium, not a goal.Is money all we care about? I could write a thousands words on this fallacy. It is a dumbing down, a perpetuation of propaganda, an ignorance. Where is the challenge for original thought? Where is the interaction with the audience? What you describe are the elements of addition. Are we drug dealers?