I think the musical idea is a good and fresh one.

Particularly, given that the musical has been essentially dead for decades (with very few exceptions. Chicago, being one of them).

It is also a genre that tends to immediately cut down your male audience because of the connotation of a love of "showtunes" in this day and age.

Instead of trying to fight to avoid male hatred for musicals, it embraces it.

Smart move.

James, I sparked to the musical concept as well. Funny idea and your point is well taken -- they've spun the premise in a way to make it fun and enticing for male audience.