"...puts more pressure on networks to give in to quality." Music to the ears. Thank you so much for your observations and where we may be headed. Because there are now so many options for viewing TV, and the recession has taught us patience to wait until a season appears on Netflix, how is this going to change revenue from advertisers? It also seems when there's an excellent show people want to see now, they're getting rid of cable and paying for the shows that appeal to them through iTunes and Amazon, just to name a few. Is this going to further change revenue, as in coming from direct sales rather than sponsorship? These are certainly times of welcome change. It's helpful to hear from someone who's working in both TV and film.