Ted B at 2013-06-11 15:18:50:
Excellent post. Some dim-witted reviewers of the film said that if a story isn't interesting moving forwards, then telling it backwards is just a gimmick. Your post certainly dispels that notion.
These reviewers don't realize the full implication of what they're saying. If that were true, then most detective stories wouldn't work, because they move largely backwards, in effect. The investigation moves forward, but the revelation of the crime moves backwards (usually): from the dead body, the detective finds who was seen with the victim last, who spoke with him last, what happened just before the death which may have provoked such violence, etc., etc.
The manipulation of story information -- when and how it's given to the audience -- is a key element of storytelling. Memento uses this brilliantly.