Apologies for lack of author/citation (can't remember where I saw it), but the definition below is White Board Worthy, and consistent with what Scott repeats throughout this site: "Marketable = intriguing concept that feels familiar and has great lead characters for A-list actors. What a producer/director/actor can say 'Yes!' to."

Excellent series, Scott! And I just came across this on LA-Screenwriter.com... (totally relevant) Learning from the Masters: An Interview with William Goldman (it's over an hour long, but even the first 10 minutes are gold) http://www.youtube.com/watch?feature=player_embedded&v=nCs4gdt-mPY behold the wisdom and old man cussing! wheeeeeee :)

This!

Thanks for posting that. I've featured the Goldman interview before here, but certainly worth reminding us.

Well damn. How'd i miss that one!? I want to squish him up and put him on my shoulder and talk about pirates 'n shit. I think I wuv him.