So far I've only caught the Star Trek spot, online — I am one of those heathen not-watching-the-Superbowl-ers, instead am enjoying a lovely writing afternoon — but wow. I didn't think they'd be able to top the earlier trailers, but somehow they did: yes, there are some great new action shots included here (I mean, holy smokes, the Enterprise in a free-fall?!), but perhaps more ominously, I think the spot does a much better job at setting up John Harrison as the bad guy, with the "Who the hell are you?" set-up. Just counting down the days til May!