Bill Cunningham at 2013-01-04 16:47:25:
I posted this about comics (both digital and print) , but many of the problems facing that media are applicable to movies and other longform entertainment. Here goes:
1. We now have Kickstarter and other funding sites. Great...
2. We also have many digital distribution options. Another leg in the media growth tripod is set. But...
3. We need advertising partners, or perhaps promotional partners to invest long-term in media development. Yes, product placement - but also just straight up "Brought to you by..." advertising.
4. We also need to rethink how a movie is structured, released, etc... We need a return to some traditions - and a complete hosing off of others.
5. Movies need to be consumer oriented - that is, they need to be in the consumer's hands any way the consumer wants when they want. (Part of the distribution equation that needs to be resolved and soon before it's too late).