Debbie Moon at 2012-10-04 18:32:53:
Smart genre is what I aspire to write, so this is all good news for me!
British film critic Mark Kermode has often expounded the theory that, since major studio releases stand or fall on their stars, special effects and marketing campaign, not the story, there's absolutely no reason not to make them as smart and inventive as possible - since intelligence wouldn't put off the people who are going to see them anyway, but will attract people who otherwise wouldn't see them. (only he explains it better)