Shaula Evans at 2012-08-06 18:40:40:
Style = immersion
Longer version: style is the level of language or writing or story-telling that creates an immersive experience for the reader.
Does the text deliver on the implicit promise of the genre? Is the writing (not just dialogue and plot, but scene descriptions and action) funny? (or scary? or mysterious?)
Do the sounds of the words and the pacing of the sentences make me feel like I am there in the scene with the characters?
Even though this is a screenplay and not a movie, can the language make me feel like I am experiencing what a movie audience will experience?