Brad Johnson at 2012-06-18 16:29:14:
I'm actually a bit torn about this list in general, but I'll stick to these 4 for right now.
The reason that I'm torn is because I think that, on the one hand, they have a lot of truth to them while, on the other hand, the more cookie-cutter aspects of them (such as #4) is part of what leads to the homogenization we've seen in mainstream movies.
I definitely agree with #1 - the journey is what's important - though I do think it's also important to remember that just because your character doesn't succeed in their goal it doesn't mean you've got an "unhappy ending".
#2...I'd say it's a mix. I do think it's important to write what you like and not try and write for the audience all the time. That being said, sometimes you do reach a point where, to be commercially viable, you need to make a choice between what will be more satisfying to an audience, and what you see in your mind. IMO, the audience should usually win that vote, but there are times where you need to challenge your audience. Break #2 as you deem necessary, but be aware that it could make it more difficult to sell your script (and then after it's sold, the studio can just change it anyway during rewrites :)
#3 is probably the statement that I agree most wholeheartedly with from these 4. Thinking thematically is important, but I always find that I see what my story is REALLY about as I'm finishing the first draft (sometimes it's what I started with, and other times it's a different direction)
#4 I've already kind of touched on. Structure is good. Following structure so that it becomes formula is...not so good.
Anyway, I didn't mean for this to go on as long as it did - but those are my thoughts on the matter :)