I saw both trailers: Mirror Mirror and Snow White & the Huntsman. Both from the same source material. I think Snow White & the Huntsman has that X factor and will do far better than this one. What SW&TH has are Twilight fans in the form of Kristen Stewart, you've got a heart throb in the form of Chris Hemsworth (Thor, Avengers recent summer blockbuster), you've got an action/adventure movie to bring in someone like me and of course Charlize Therone...just saying. Plus the trailer to SW&TH looks to be better execution and a unique take on the fairytale. Mirror, Mirror unfortunately opened a weekend after The Hunger Games.

I love Julia Roberts and don't blame her for the loss of interest. Personally I don't think the story lends itself to action/comedy. I would have preferred a very dark take on the story... A horror/ psychological thriller would have been better. Kids need to be scared again. Everything is so saccharin sweet for kids now. It's no wonder Twilight and Hunger games are so much more appealIing.

I agree with Chris, SW&TH has about 5 qualities that gel into an X-factor Mirror Mirror doesn't have. (Julia Roberts as the Queen would have been a great idea in the 90s.) But the larger issue with fairy tale films is that the story is already ingrained in anyone in the target audience. There's no mystery. There's no sense of wonder. We know every beat to these stories, so if the filmmakers (read: writers) aren't bringing anything new to the story or characters, there really isn't a compelling reason to see them, especially in the theatre.

[...] Mirror Mirror: What Happened to the Fairy Tale Renaissance? [...]

Also, it just didn't look funny. The gags in the trailer were, well, gag-worthy.

as a mother of a lil "princess in the making", I refuse to go to all those 'girl empowering' retellings of popular stories... The writers sure forgot to re-write Julia Robert's part to be less of a sterotypical 'I hate Snow White because she's younger/prettier' cattiness. Popularity of Twilight and 57 Shades of Grey prove that there is a big audience yearning for passive female characters who cannot do WITHOUT a protection of a powerful hunk with an intense stare. Now, three things I'd like to see: -Q. Tarantino's a remake of Jack and the Beanstalk -a positive 'empowering' spin on Hans Christian Andersen 'Little Match Girl' -Ryan Gosling or Channing Tatum in the Emperor's New Clothes

[...] “‘Mirror Mirror’: What happened to the fairy-tale renaissance?” (gointothestory.blcklst.com) [...]