Gabe at 2012-03-06 16:31:53:
I think the best thing a writer can do is to evoke mood and attitude while avoiding the wink, wink "look how crafty I am" cheekiness. Easier said than done.
Do all managers look for voice first? I've been getting caught up in the comment threads over at Scriptshadow and it seems like there is a tribe that favors structure over everything else, while another tribe tends to appreciate the voice.
But I think all readers are seeking the holy grail - engaging story, well told.