I read this article this morning, really enjoyed it. I remember reading and thinking, "this feels familiar." Now I know why.

I hope that Franklin -- and you, Scott, via fans of GITS -- seed this story throughout the halls of the studios, especially because of the passages that close the WSJ story (see below). These insights just might help those who green light productions find the courage to eschew the rote "happy Hollywood ending" and make meaningful films that end, alas, in tragedy...yet have the potential to make major box office mojo. We can only hope!!! Here are the money quotes on money: "...If "Someone Like You" produces such intense sadness in listeners, why is it so popular? Last year, Robert Zatorre and his team of neuroscientists at McGill University reported that emotionally intense music releases dopamine in the pleasure and reward centers of the brain, similar to the effects of food, sex and drugs. This makes us feel good and motivates us to repeat the behavior. "Measuring listeners' responses, Dr. Zatorre's team found that the number of goose bumps observed correlated with the amount of dopamine released, even when the music was extremely sad. The results suggest that the more emotions a song provokes—whether depressing or uplifting—the more we crave the song. " With "Someone Like You," Adele and Mr. Wilson not only crafted a perfect tear-jerker but also stumbled upon a formula for commercial success: Unleash the tears and chills with small surprises, a smoky voice and soulful lyrics, and then sit back and let the dopamine keep us coming back for more."