TripDreamer at 2012-01-16 14:14:02:
Thanks for addressing this head-on since I feel many people don't. It's a rather painful and prickly topic.
I once asked an indie filmmaker this very same question. He looked at me and told me that it's extremely hard to make an accurate assessment on this. Why? Because of subjectivity and because every year films, books, and other media that are not "that great" come out and perform exceedingly well.
What I think is completely awful goes on to launch careers and record-breaking success. He proved this point to me when he said, "If I had gotten to talk to Niki Caro I would've told her not to make Whale Rider because I thought it was awful" - and yet I personally disagreed, finding the film to be a poignant and culturally compelling story.
Whenever my inner critic starts to strangle me, I momentarily let him win by telling him that I have no talent and I am wasting my time. And my work is polarizing, receiving extremely negative reviews by some, and awards from others.
Even as a writer, if you plan on having an extended career, it is highly unlikely that you will be churning out Nobel-worthy work year after year. Even among the greats there are duds that they've produced.
So I've resigned myself to not think about this question and only focus on the very tangible option of working day in and day out to hone my craft in the hopes of one day churning out something that can be considered beautiful.