Ben Jacoby at 2011-11-22 17:12:12:
I imagine it's the same as American soap operas, only with better beer.
Seriously, though, I have a friend who was a story supervisor for an American soap. Apparently they have such an incrediblly large mill of worker bees they need entire departments develoted to managing screenwriters, story developers, character developers, dialogue writers, producers, editors -- all focused on different aspects of what becomes the final story. There was a great BBC documentary on soap opera writers (I think it was based on the Eastenders staff), and there are several decent looking online resources, like: http://www.gather.com/viewArticle.action?articleId=281474977564641. The structure is very strict though, I thinjk that's the only way a network can keep any semblance of coherence on what eventually gets aired.