Other qualities and dynamics in chick flicks? Horribly written men.

Btw, there's a new movie coming out with Reese Witherspoon, Chris Pine & Tom Hardy called This Means War. A new genre, perhaps? The Action-RomCom?

"Horribly written" sadly describes many women characters in "chick flicks" as well.

Such dense turf, talking about chick flicks, what is actually useful to consider and can provide clarity, not so clear. What I do know, from a more eloquent bard than myself, "love is the air everywhere I look around". Aristotle wrote of love. Directors never mistaken for chick flick directors proclaim their movies to be love stories (incl James Cameron and Quentin Tarantino). And Shakespeare rocked the love story. So I don't think inclusion of a love story makes it a chick flick. And, confusing matters, I suspect term used more broadly by audience than by Hollywood. All in all, "chick flick" seems to be a negative term that gets applied to insubstantial movies no one really likes. Remember Sociology 101? Stereotypes, useful while they help us navigate life, not so much when they blind us. Can't find the stats again, but what I vaguely recall, slightly over half of movie goers are women. Maybe it's time to expand our notions of women-friendly genres beyond the "chick flick". How about, if you leave a movie hankering for a new color of nail polish, you just saw a "chick flick". Otherwise, call it something else, like a kick-ass road film (Thelma and Louise). Random links, food for thought: Great movie scenes between men, with women swapped in: http://thegirlsonfilm.com/ Want an Oscar? Focus on male characters and male dominated plots, more here. And, pie chart fun, under-representation of women in Hollywood here.

There is no problem in Hollywood that cannot be solved by making a huge box office or ratings success.

Success is always persuasive. Re box office success chick flick, I'm grateful to Bridesmaids. May we get a string of "unexpected" successes, well written material well made, with the creatives largely left to their own devices. And may Hollywood learn every lesson from that success story :-)