Annika W at 2011-08-25 13:14:56:
I think about stuff like this all the time, and this is what I've come up with.
First, sci-fi appeals to the ComicCon crowd that Hwood has been courting for sometime. It's generally that same smart, young(er), predominantly male audience, though I'm a big sci-fi fan (but I'm always a bit of an outlier.)
Second, and more importantly, all of our lives are more entwined with tech than ever and this is a trend that is only growing. The constant interaction with digital technology is literally changing our brains, and I expect what those brains then resonate with in terms of story is changing, too. Not that we aren't going to be interested in character arcs and archetypes and the hero's journey and all that tried and true stuff, but that we're more interested in seeing stories where tech is a major part of the world because it's a major part of ours. Sci-fi fits this bill, and in this respect -- the portrayal of a world where technology is an omnipresent given -- sci-fi is actually more realistic than stories set in this day and age that ignore the impact of technology completely, as if that same story could be lifted up and slapped down in 1980 without a hitch.