Teddy Pasternak at 2011-08-22 15:30:28:
In the draft of Little Miss Sunshine I read (dated 10/9/03), the inciting incident happens really late, on page 20 to be precise. That's when Olive hears the phone message and learns she has a place in the contest.
However, the interesting thing is that Arndt hints at it on page 5 with the blinking answering machine, then on page 8, we hear the message but Sheryl (the mom) leaves the room so she doesn't hear it. What follows is the dinner scene with 12 pages of dialogue.
So in fact, the hook actually happens on page 8.
So even if you have a soft opening the hook should come in the first 10 pages or so. It would have been a disaster had Arndt waited until page 20 to give us the actual inciting incident. The clever thing he did was to give us that suspense – will Olive hear the message? That way we don't mind reading 20 pages of character development.