Teddy Pasternak at 2011-07-28 13:33:28:
Yes. Number 4 "Do give the work a name as quickly as possible."
I absolutely do this. By naming my work, I start setting boundaries in this new "world." As soon as I have a title, ideas start growing within these boundaries, and more importantly, ideas that don't belong in this new "world" are eliminated. Those eliminated ideas can grow somewhere else, perhaps, but they fall under another concept or title.
I tend to work on multiple projects at once, so for me it's important to be able to separate them in my mind. By naming each project I am able to put restrictions on each one of what that "world" can contain.
This doesn't mean that the title could eventually change. Of course it could if I find something more suitable along the way, but even a working title should evoke a unique feeling that will transport me to that particular "world."