GooseRats at 2011-06-30 11:25:16:
Strictly box-office-wise, yes.

However, "Green Lantern" will undoubtedly make more for the studio overall with merchandising tie-ins. Unless Apatow gets on making "Bridesmaid" action figures and video games -- hmmm...now there's an idea.

http://www.youtube.com/watch?v=5WwZkbAvBtk&feature=related
Scott at 2011-06-30 14:03:50:
Good point, Goose. Increasingly important as movies become more and more an excuse to promote merchandising.
sean1 at 2011-06-30 21:01:57:
While it's true "Green Lantern" will eventually make more money than "Bridesmaids," the fact remains movies will become more and more marginalized unless more original, well-done fare like "Bridesmaids" hits the marketplace. The CGI/superhero thing can't go on forever. Things simply run their course, a'la the action flicks of the late 80s/early 90s.
Carlos M Hernandez at 2011-07-01 05:42:38:
Things run their course, indeed.

And while I loved Bridesmaids, we know the inevitable will be an onslaught of Bridemaids look-a-likes (can't wait for those!...) which will prove that conventional wisdom wouldn't have died.

They never really learn.