I love that the article rags on the decline of baby boomer money, but not the fact, that the past 15 years have seen a SIGNIFICANT drop in films catered to their demo.

Gee, wonder why they aren't paying to see movies that cater to 18 year olds and tweens?

Is it really that hard to figure out? And did Hollywood business experts really not see this coming? Really?

Maybe look at TV, and who they are catering to. Probably a big reason TV has become so increasingly GOOD over the years.

Something has got to give. Mass moviechain closings perhaps? A studio like Summit or Lionsgate surpassing the biggies one year? It can't go on like this for years and years without the cracks and fissures eventually becoming a full-blown collapse.

Can it?

Totally agree, Scott! We (baby boomers) ARE the generation that loves movies but here's the deal: most of all we love great stories and while special effects and action are fun for dessert we love a great main course. Hollywood settles for the cheapest made movie that will be in and out of theatres in a few weeks. Candy. I have three daughters in University and sure, they are movie hungry, too. They watch just as many movies, perhaps more, on their computers as in the theatre. It's time for Hollywood to step up to the plate and help define great movies instead of pandering to fickle young taste. Otherwise they will always be in catch up mode and missing out on a huge part of the population that loves nothing more than a great story and popcorn shared in a theatre. They need to be leaders, not followers.

Well said, Skywalker. The Force is strong with this one.

Man, they're stubborn out in Hollywood. The writing has been on the wall for while, yet they've still harped on re-makes, "re-imaginings," plotless sequels and increasingly obscure comic books.

And, mark my words: the latest "Transformers" sequel only needs to do two hundred mil domestically (we all know it will do more) for some studio execs to feel justified in the way they've been doing things.

Netflix, big part of story, re changing behaviors.

I'm not a baby boomer, but I sure do wish there were more films out there for baby boomers because I love those films.

And James couldn't be more right. Television has been the home for the 40-year-old male protagonist while Hollywood seems to be pushing more 20-year-olds on us every year.

I'd take Don Draper over Sam Witwicky any day.

Just realized I wrote about this problem over 4 years ago.

http://on-the-scene.blogspot.com/2007/01/neglected-demographics.html

As Nikke Finke would say TOLDJA! :p