I would refrain from giving away a twist *ending*, but if you have a mid-point twist like The Sixth Sense, for example, I would definitely include that in the logline in order for the reader to properly grasp the concept and understand that it's not just a story about a doctor helping a frightened kid.

@ Scott: Another great post and of course it makes perfect sense! Glad I could help as well.

@Ryan: Thanks for your help!

But I must admit the answer was under my nose the entire time. Keep 'em wanting more... that's the motto of EVERY girl I've dated over the years.

They kept me wanting more... then ran like hell!

Good night!

"Story conceit"

So *that's* what's been missing from my pitches.

I'm new here, not sure what TBOS is :)

Interested in reading that follow-up though!

@Adem: TBOS is The Business Of Screenwriting. It's a series of weekly posts that run on Thursday mornings. Interestingly enough, I have a post scheduled to run later today that is addressed to all new GITS readers, a kind of tutorial or tour of the site that will explain the thinking behind much of what we do here. So welcome to the blog!