Szabe at 2011-01-21 15:13:48:
This is a really valuable post - thanks for writing it. As a young screenwriter who has had no experience with Hollywood, though, the thing that baffles me is that studio execs would not be smart enough to come to the same conclusion as you. This phenomenon obviously comes around every so often with every sub-genre, every director, every star, etc. So how is it that Hollywood learns the same wrong lesson every time? Are studio execs just dumb? Or is it the rest of us?