Go See "Scott Pilgrim" is what I say. Seen it. Thought it was great. And in regards to that, what about age? Older vs. Younger? How come that isn't concidered with regard to "Scott Pilgrim" being in the lineup?

Theres a marked shift in purchasing power over the last 30 years that's being tapped in the last couple. From Sex in the City to Twilight, women have demonstrated they are a demographic to be catered to. But in a straight up fight... boys win. Unless The Expendables sucks it will rock the box office and EPL will be a distant second.

@johnnyboymalloy: Can't wait to see SP. I've pimped it for months including here, here, here, here, and here.

My wife's and daughter's comment on "The Expendables"?

"Cool, we *have* to see that!"

I don't claim they are typical. And I am very glad.

Oh and regards Scott Pilgrim? I'm 52 and I really want to see it. Looks excellent.

Ahhhhhh but see, here we go, as writers we must regard this age-old and very pertinent question as an opportunity.

To that end I suggest someone out there write the mash-up...

"THE EXPENDABLES EAT, PRAY, and LOVE"

50 percent gunplay, 50 percent love play.

Get on it people!

I think guys have been waiting to see a movie like 'The Expendables' for a long time. That said, 'Scott Pilgrim' is going to catch the younger generations (both sexes) because of the comic book action and its romantic hero theme. For that reason it might be number one. Older people will go see the other 2 movies. Normally Roberts would be a bigger draw but I think Stallone will have this one.

As an action fan, I was way more excited about the Expendables vs. EPL on loglines/poster appeal alone... but I have to say, the Expendables looks like a pretty worn out story. (Love bringing back the worn out guys, but would like the story to be fresh.) Instead, the scenes look kind of draggy and overly intense. EPL comes out fresher in trailer version than reading the back cover of the book (that's as far as I ever got with the trade paperback) indicated was possible. Maybe it's the music and the cinematography (those overblown whites) but the movie looks like it moves, whereas the Expendables looks arthritic. Will probably end up seeing both.

Given the choice between the two movies, I would skew female and see EPL. I read the book and found it engaging, if light, reading. However - I would rather see Dinner for Schmucks or The Other Guys than either of these two movies, and probably will.

They both look lousy, but if you put a gun to my head and ordered me to pick one, I'd go with THE EXPENDABLES.

I'm more obsessed with seeing The Expendables than anybody else I know. It's going to be the best movie ever, even if it's the worst movie ever.

Uhmm, please mind you (and don't use it against me); the first thing I did on Friday morning was to go see the 'Expendables'.

And my boyfriend (we're talking pretty butch metalsmith who likes to eat well) is bummed he can't see 'Eat Pray Love' where we live.

I am afraid to say that I find most Americans to be quite boxed in an almost religious, static viewpoint of what gender-preferences are, or have been.
(and mainstream films are not only made up of, but also justify and continuously reinforce and distribute this very viewpoint.)

I am inevitably reminded of that whole discussions in the late 90's, when a cultural studies research revealed that a significant amount of GQ readers were female and a significant amount of COSMOPOLITAN readers were male.

(Another relevant work in early 2000s, an international research of sociology that surveyed teens' involvement in video games, showed that girls in urban settings spent as many hours playing video games as boys in urban settings; but for them it was an autonomous act, did not function as a community builder - as it does, in the case of boys- and therefore, was not necessarily communicated to others.)

From a subjective point of view; of course I'd rather see hot men running around than Julia Roberts running around. But perhaps; the fact that the main course of action remains identical in both of these 'very different' films (basically - running around the place) is a significant marker.

Who directed & co-wrote 'Eat Pray Love' - a Man.

Who wrote and directed 'Terms of Endearment' - Two Men.

Who directed 'Beaches' for god's sake? - Another man.

When the few female writer/directors with creative freedom - Bigelow, Rogers, Taymor, Hardwicke, Denis, Akerman, etc - give us such great, varied spectrum, I believe that we have enough grounds to question whether we will have any relevant idea what gender-preferences are on film; until culture-production becomes a more heterogenous profession.