Anyone know what the "Set/Prod values" really means from a reader POV?

As you were, everyone. Got my answer...

Lynnie: You could think of it as "the wow factor," i.e. where and when is the thing set (e.g. Pandora v. somebody's basement) and will there be a "big screen" in terms of the script's inherent production, i.e. visuals, effects, et al.